Ureshino is famed for its high-quality green tea, which has been cultivated in the region for centuries. The town’s mild climate and fertile soil, combined with traditional farming techniques, create the perfect conditions for growing some of Japan’s finest tea. Ureshino tea, known for its rich flavor and smooth texture, is highly regarded across Japan and is an essential part of the town’s identity.

The most famous variety is Tamaryokucha (also called Guricha), a type of green tea that is steamed and rolled into distinctive curved shapes, offering a mild sweetness with a refreshing finish. Visitors to Ureshino can immerse themselves in the world of tea through plantation tours, tea-tasting experiences, and even participating in traditional tea-picking activities.

Tea is more than just a beverage here; it’s a cultural experience. You can visit local tea houses to enjoy a traditional Japanese tea ceremony or sample green tea-infused delicacies. Ureshino tea embodies the essence of the town, offering visitors a taste of its rich history, culture, and craftsmanship. If you’re a tea enthusiast or simply looking to enjoy an authentic Japanese experience, Ureshino’s tea culture is a must-try.